9 October 2017

Why behavioural profiling beats peanut butter on toast

Unless you have an unfortunate peanut allergy, peanut butter on toast is pretty darn good. Its warm, oozy goodness is especially comforting on a cold winter evening.

Comfort is something we often look for as human beings. We like being in our comfort zone, knowing what we know, being an expert and mastering our craft. However this may lead to a lack of further learning or a feeling of being stuck or even boredom.

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